The Benefits of Live Video Broadcasting for Brands

In today’s time, the real-time broadcast of an event through Live video, or live stream on the Internet, used mainly on social networks.

But what are the advantages of this video format?

And on which platforms should you publish it?

Live Video is Making an Impact

While there is no surprising news that video content has been dominating the social scene for many years, it’s evident that live video has been making an impact in 2017 and 2018.

A brand video gets more respondent then the ordinary social media post the impact of live videos is also present in Sales as 67% of audiences who continuously watch a live video while purchasing a ticket to a similar event. Content in this format is making an impact on everyone – it is popular amongst audiences of all ages – and it encourages engagement. It’s a great way for brands to get interacted with their audiences and for consumers to ask relevant questions.

 

Companies are becoming increasingly more aware about the live streaming and the engagement it allows, especially with the introduction of Twitter’s live video partner, Face book Live, Instagram Live, YouTube Live and Live Stream to the market.

Choosing Your Perfect Platform Starts with Knowing Your Audience

 

Today social media networks most have their own live video platform, with its own advantages. The key thing is here, as with choosing any social network for regular sharing of content, is important to choose where the audience is active, instead of broadcasting on a network where the audience is not active.

Facebook Live

Unsurprisingly, Facebook comes out tops in popularity here. If anyone is willing  to implement live video on one social media network, choose Facebook. It usually has the highest  reach and it also has some well versed features. These include:

  1. You can go live on both desktop and mobile devices.
  2. The ability to use forward-facing and front-facing cameras on mobile, even switching them while live.
  3. Notify your followers you’re going live.
  4. Save and immediately share the live broadcast once it’s finished onto your Timeline, which then becomes a permanent video.
  5. Allows your audience to interact in real-time, with both comments and reactions.
  6. Both Page admins and designated “live contributors” can go live on a Page.
  7. Facebook shows your views and engagement metrics.
  8. Ability to pin comments to the bottom of a video, bringing it to the attention of other viewers.
  9. Split-screen videos allowing you to invite contributors to join you live.
  10. Schedule a live broadcast before it happens to help promote it.

 

  • Instagram Live

Instagram’s live platform is a part of its story feature – the ephemeral content sharing feature. Fortunately, they’ve rapidly expanded the feature, and now the live broadcast can be shared in the instagram along with that it can be saved and can be further shared in other platforms.

One of the best parts of Instagram live is the visibility boost it can give you, people can connect you in live. Your live video will automatically stand out in the stories feed even if you don’t want to share there is a option.

  1. Broadcasts within the app, and both front-facing and self-facing cameras can be used.
  2. Your followers will be notified when you go live.
  3. Users can interact with your video in real time, by commenting and engaging.
  4. Invite chosen guests to your livestream.
  5. Basic Instagram analytics show you viewership and engagement rates straight after your live video is finished.

 

  • YouTube Live

YouTube Live can only be accessed by accounts with 100 or more YouTube subscribers. Some of its main features include:

  1. Being able to schedule live streams in advance.
  2. You can stream from either desktop or mobile.
  3. You can create events, which allow you to enable backup streams.
  4. Ability to interact with users thanks to the live chat option.
  5. Monitor the video with real-time analytics.
  6. Easily share it to other social media sites with social sharing buttons.
  7. Once you are finished your live recording, it will be automatically archived in your video manager; you can then share this video publicly.
  8. Adjustable privacy settings and decide who can watch.
  9. A red “live” label is shown, which shows up on the home page of YouTube and boosts your visibility.
  10. You have the choice to make video watching statistics viewable by the public.
  11. Automatically block spam messages.
  12. Customizable rights and ownership.
  13. Allowing or disallowing embedding of the video.
  14. Allowing or disallowing up to 4-hour playback during the live stream.
  15. Ability to set age restrictions.

 

 

The Best Time when to Go Live (Hint: The Possibilities Are Endless!)

  • Events and Conferences

The best time to go live is during the events and conference where you find the guests arriving, presentations by keynote speakers, networking, interviews of guests and how they are enjoying the event. It can be especially impactful if you are broadcasting to an audience that are not available at that moments and but can see the live videos.

  • Discussion Panels

Live streaming a panel of people discussing a certain topic can be hugely beneficial as it’s not just something happening; it’s informative and insightful too. Now Viewers can ask questions, which can be filtered through to the panelists to answer, and viewers can take away actionable insights from the live video.

  • Q & A Session

Or, simply hold a Q & A session with your audience. Your followers and customers might have a multitude of questions about your products or services, but it’s also an effective way to promote your brand authenticity and transparency. In an especially tough situation, like during a crisis, it can be to your advantage to position yourself as a company that puts their customer first and is always honest with their audience.