Why Online Reputation Matters for Your Company?

The first most things that anybody who is planning to do business or purchase with a new company looks for is a good reputation. So the reputation for that matter is critical for any brand because it is the drives people to be the potential customers. A store or a service provider with a negative reputation does not perform well because customers tend to lose their trust factor when it comes to business dealing with such businesses.

The company online reputation is determined by the top Google rankings a prospect sees when they do a search on your company name. A prospect can quickly take down the page of results and look for interest that pops out at them. If a lot of negative reviews and complaints about your company, it will automatically lay down your reputation in their eyes. But if they see a list of websites with positive comments and testimonials, they’re more likely to sign up without further hesitation and work with you.

Because the peoples looks only the first page or two of search engine results, your online reputation is determined by the top 10 or 20 search results.

The same is true for e-commerce store or online websites of brands because anything that catches the attention of people becomes viral on the internet in a short time. Due to the popularity of e-commerce, now people buy the products after reviewing a product or service on search engines like Google and then making purchase decisions. There are certainly important factors which make online reputation very important for your company.

  • Negative reviews –If there are negative reviews about a service or a product on the internet it affects the purchase decision of a customer in a regressive manner. Any negative comment or review coming from any source should be dealt with at the budding level otherwise if it keeps making rounds then it may severely damage the online reputation of a brand.


  • Monitoring and addressing the issues –It is an important part of your job to monitor the online reviews in social Medias like facebook and twitter and mitigate if there is a negative review. If there is a frustrated customer, then the cause of his dissatisfaction must be addressed in a positive manner. This is required to build brand credibility and trust factor so that the interested customers may get the notion that even if there is any defect in the products or shortcomings in the services provided, they are addressed properly and sorted in a positive manner.


  • Increase the visibility –higher positive reviews means increased online visibility because people search for commodities which have the most positive customer feedbacks. So be it a start-up venture or an established brand, it is crucial that more people view the positive reputation. This helps in building the customer base.


The most effective strategy is to get positive websites reviews about your company to rank high, which pushes negative websites down in the rankings. This strategy has three distinct advantages:

1) More important that you don’t have to confront the owners of the negative sites, who may not be cooperative in removing the comments or forum posts.

2) You have a control of your efforts to rank the positive sites, and are no longer at the whims of complainers, critics, or disapproving reviewers who post their opinions online.

3) You’re not forcing anyone to change their content, whether through begging, arm-twisting or legal threats. It means you are helping those who search on you to see the good side of your company.