What are digital marketing techniques?

Digital marketing techniques are ways in which a brand or company can attain their business goals or objectives. Typically, these goals are either brand awareness or increasing revenue.The number of techniques is growing on a regular basis as more and more channels become relevant digitally for a particular industry. Let us take a look at some of the digital marketing techniques which are responsible in getting most of the results in diverse industries :

  •    Search Engine Optimization (SEO)

    SEO is a technique which brings in traffic from the organic or non-paid search results on a search engine like Google or Bing. In a nutshell, figuring out which keywords are worth going after and then ranking on the first page brings in relevant meaningful traffic which has a high potential to meet set business goals.

  •    Content Marketing

    Content Marketing is also known as Inbound Marketing which broadly refers to publishing content that is relevant to your target audience. The audience will search for their requirement which will be ultimately answered by the content your company publishes and the audience will be exposed to your brand and products/services.

  •    Social Media Marketing (SMM)

    Social Media Marketing can be organic as well as paid. Organic SMM refers to posting updates etc. on the particular social media network with the intention of reaching existing followers and also allowing sharing and tagging which further amplifies the reach of the brand. Paid SMM refers to spending money to reach a target audience on the social media network with an intention of meeting business goals or objectives.

  •    Pay-per-click Advertising (PPC)

    Advertising in which payment is done for every click received which is way the name “Pay-Per-Click”. Typically, Adwords or paid search ads on Google are PPC ads which is a effective ways to attain business goals or objectives as intent targeting can be done by targeting selected keywords.

  •    Affiliate Marketing

    Affiliate marketing is a technique used mostly by digital content creators such as blogs, publications etc. to monetize their content. It broadly refers to promoting products by other companies via a special “affiliate link” which allows the digital content company to earn commission for selling the product.

  •    Email Marketing

    Email marketing is the most effective digital marketing technique provided marketing is being done to people who have opted in to share their email ids with the brand or company. Emails are a very targeted form of communication which allows for high conversion rates.

  •     Influencer Marketing

    Influencer marketing is a more recent digital marketing technique in which a deal is struck with an influencer to promote something on behalf of a brand. An example of this would be asking an Instagram influencer with many followers in a relevant domain to promote a product on their Instagram page for a fee.